Fiat Ireland is proud to welcome international rugby player Erin King as a new brand ambassador. A standout on the world stage with Ireland’s Sevens squad, Erin brings the same energy, ambition, and determination to this role as she does to every match.

This partnership is part of Fiat’s long-term support of Team Ireland, running through to the Milano Cortina 2026 Winter Olympic Games and the Los Angeles 2028 Summer Olympic Games. As Official Car Partner, Fiat provides athletes and staff with a fleet of vehicles—including fully electric models and Scudo vans—designed to keep the team moving with efficiency and sustainability in mind.

Erin will be driving the Fiat 500e, which is the ultimate blend between the Italian spirit and the latest cutting-edge driving technologies, but it doesn’t stop there. The 500e aims to be the polar star for the next generation of electric vehicle.

Erin's story aligns perfectly with Fiat’s own values—embracing progress, facing challenges head-on, and moving forward with purpose. Here’s to driving toward greatness—side by side with Erin and Team Ireland. ☘️💚