We’re delighted to announce that Irish athletics star Sarah Lavin has joined the Fiat family as our newest Brand Ambassador. This exciting collaboration further strengthens our dynamic partnership with Team Ireland, reflecting our shared values of performance, dedication, and passion.

At the heart of this partnership is a four-year commitment—through to the Milano Cortina 2026 Winter Olympic Games and the Los Angeles 2028 Summer Olympic Games—during which Fiat becomes the Official Car Partner of Team Ireland. To support athlete performance, Fiat is providing a dedicated fleet of vehicles, including all-electric models and versatile Scudo vans, delivering eco-friendly travel solutions and robust logistical support.

Sarah will take to the road in the Fiat 600, recently awarded Irish Compact SUV of the Year 2025 by the Irish Motoring Media Association—making it a perfect partner for someone who embodies drive, elegance, and excellence, both on the track and the road.

Sarah’s dedication to her sport mirrors Fiat’s commitment to quality, innovation, and sustainability. Together, we’re driving toward new milestones—and celebrating the spirit of Irish sport with every mile.
Here’s to driving toward greatness—side by side with Sarah and Team Ireland. ☘️💚