La Prima

Fiat 600 La Prima

The true Itlian concept

Enjoy the sweet Italian lifestyle inside new 600 La Prima. Being a top version, the new Fiat 600 arrives with up to 100 exclusive and unprecedented features. As an all-in-one version, the new 600 La Prima combines the best in comfort, technology and style.​

600 La Prima

• 18” Alloy Wheels Diamond Cut
• Heated Front Seats
• Passive entry
• Handsfree Power Liftgate
• Wireless charger
• 6 Speaker Audio System
• Urban Blind Spot Monitor 

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Relaxed drive

Your well-being is a priority: just one click and you'll be able to drive with more ease and have a change to relaxed thanks to the massage for the driver's seat.

Handsfree Tailgate

An innovation never before seen on a Fiat. Now you can open and close the boot of your New 600 with a simple movement of your foot.

+100 stylish

The new 600 La Prima is imposing and striking. With its captivating look, the least it will do is draw a lot of attention.

18” Style Wheels

The style of the new 600 La Prima is imposing and striking. Its 18" Alloy Wheels Diamond Cut only confirm that.

Exterior

The new 600 La Prima is a joyful vehicle, inside and out: in addition to the chromotherapy of its interior, you will have 4 bodypaint color options to choose from, all inspired by Italian nature!

Interior

Explore the Italian lifestyle inside an ivory premium interior and turquoise details with FIAT monogram.

Technology

To ensure you have a safer journey, we've created an even safer security system. The new 600 La Prima, for instance, comes with Drive Assist as standard (Level 2 Assisted Driving), which means a superior level of safety and assistance when driving.​

Spa Treatment

All the seats of New 600 are embroidered with the latest evolution of the Fiat monogram. La Prima is equipped with premium synthetic leather upholstery complete with 8 way power adjust on drivers seat including power lumbar
adjustment, seat heating and massage function.