Fiat Concept Centoventi is fundamentally a “blank canvas” ready to be painted to suit the customer’s tastes and needs at any time of his life or day, without no customisation restrictions linked to the specific time of purchase. In fact, it will be produced in just one livery, which customers will be able to personalise using the “4U” program, with a choice of 4 roofs, 4 bumpers, 4 wheel covers and 4 external wrappings. So, just like modern devices, this vehicle can be updated with the greatest freedom and imagination in its colours, interior configuration, roof configuration, infotainment system and even battery range. And this is one of the concept car’s strong points: owners no longer have to wait for new special editions or facelifts, as they can “change” their cars any day they like. It is made even more revolutionary by the presence, at the launch, of 120 additional accessories that will generate a genuinely new business model, as well as a community of Fiat Concept Centoventi fans.
In other words, Fiat Concept Centoventi is the response to a real design and business challenge, which embodies the functional spirit of the brand and pays tribute to its 120 years of history, at the same time, with a modern take on some trademark style elements that hint to the Panda of the 1980s. Fiat Concept Centoventi is inspired by Italian design and embodies Fiat’s “less is more” concept, which means getting rid of everything unnecessary and complex in a car to provide more space for people (More You), for attention to the environment and the community (More Care) and for the brand’s DNA in terms of values and looks (More Fiat). By playing these three cards, Fiat Concept Centoventi revolutionises the idea of electric mobility, in town and out, successfully overcoming the tougher and tougher challenges – in terms of traffic, regulations and costs of ownership – while simultaneously making the most of the new opportunities offered by electricity.